Coca-Cola is getting involved with the LGBTQ+ community by putting out an NFT collection (the pride series). The announcement says that the collection has 136 NFTs that are different from each other. Getting this collection out into the world is a way to spread the message of love and acceptance.
Rich Mnisi, a designer and outspoken member of the LGBTQ+ community, made the NFTs in this collection. Coca-Cola chose Mnisi because most of his previous work has been about identity and community. Mnisi says that one of his ideas, which is that energy can’t be destroyed, gave him the idea for this collection.
Minting On Polygon
Mnisi says that love and energy have one thing in common: neither can be destroyed. They can change shape, but they can never die. For example, a person can lock his energy or let it go. In the same way, the way someone loves can change from trust to passion, heartbreak, or darkness.
So, this shows that love is forever and can only change its form. Each person has the power to show any of these kinds of love. Mnisi, on the other hand, asks everyone to always show true love to one another.
The pride series will contain 136 unique NFTs. The polygon blockchain is what will be used to make these NFTs. On OpenSea, you can already buy some of these NFTs. Coca-Cola says that the lowest price for them is 1 ETH.
Putting Love Into Good Causes
Coca-Cola wants to get the word out about LGBTQ+ colors as one of the goals of this launch. The community has used the colors as a way to spread its message of love all over the world.
Part of the announcement said that all of the money made from selling this Series collection over the next year would be given to charity. But the charities have to have ties to the community.
Still, Mnisi has chosen (a charity home) as one of the organizations that will get the money. Out is one of the oldest charities in South Africa. It helps people who can’t afford it get physical and mental health care. It has ties to the LGBTQ community as well.
Givenchy also comes out with an NFT line.
Givenchy, a high-end perfume and cosmetics company based in France, is also putting out an NFT series for the LGBTQ+ community there. The main partners for this release are Amar Singh, who owns a gallery, and Givenchy. But the Rewind Collective, which is a group of digital artists, would also help put out the NFTs.
The goal of this series is to make more people aware of how important respect, inclusion, innovation, and creativity are. Singh says that the Prisme Libre product by Givenchy gave him ideas for this NFT collection.
This is not the first time that these three partners have worked together to start an NFT collection. Their first was an NFT collection that did well and came out last year.
