Yolanda Zubieta has been named president and chief executive officer of CIBI Information, Inc., the top credit bureau in the Philippines. She succeeds Marlo Cruz, who has served in that capacity in a temporary capacity for the past 15 years.
Zubieta, a citizen of Colombia, recently became a member of CIBI. She has more than 20 years of experience in the information and credit bureau industries.
She spent more than 20 years leading Experian in a variety of segments prior to joining CIBI, and she has a wealth of sales and business development expertise across a wide range of products, channels, and markets. Head of Small and Medium Enterprises was her final position with Experian (SME). She also held the position of General Manager at Sintecto, a Colombian company that provides information solutions and conducts risk analysis.
Yolanda has a business administration bachelor’s degree, an EMBA, and post-graduate specializations in international sales and sales management.
Yolanda is the ideal candidate to succeed me, according to Marlo Cruz, the outgoing President & CEO of CIBI. “Yolanda’s background combined with her strong sales and business development abilities should aid CIBI in fortifying alliances, forming strategic partnerships, and growing our presence. We are confident that her extensive experience will help CIBI remain focused throughout their makeover and reclaim market leadership.
In order to maintain their position as a market leader and broaden financial inclusion in the Philippines, Yolanda thinks CIBI is investing appropriately in every facet of the business. “I’ve been blown away by the warmth of the Filipino people, and I am confident that the quality of staff I’ve encountered at CIBI, combined with the company’s 40 years of industry experience, and the great business environment in the Philippines, will lead us to a great future in financial inclusion in this beautiful country.”
Zubieta is confident that the business is providing efficient and economical solutions that increase credit and employment opportunities for companies and people in various industries.
With Zubieta in charge, CIBI is putting all of its resources into achieving its 2022 vision of becoming more innovative and data-driven across all of its business units.