You can currently add Michelle Obama, a former first lady, to your phone’s contacts list. People can text the South Side Chicago native at 312-847-4044 beginning on July 20. Obama is the most well-known person to have recently signed on with Community, an SMS marketing platform that enables brands and public figures to communicate directly with their followers by text messaging. The social network already has more than 30 million users after starting in 2019.
Mrs. Obama joins the ranks of her husband, former President Barack Obama, current Vice President Joe Biden, as well as other well-known individuals and companies referred to as “Community leaders,” such as Kerry Washington, Jennifer Lopez, and former Georgia State Representative Stacey Abrams.
According to Mrs. Obama’s communications director, Crystal Carson, “Mrs. Obama is enthusiastic for the opportunity to engage with people in a new way and hear what’s on their minds.” We have all experienced a pandemic, a surge in bigotry, intolerance, and hatred over the past few years, but there have also been patches of hope and brightness. Everyone could use a little more community with everything going on.
Obama will likely share updates on the Obama Foundation, the programmes she oversaw as first lady, such as healthy living and nutrition, as well as voter registration through When We All Vote, the organisation she founded in 2018, which is also a part of Community. It is unclear exactly what kind of content Obama will share, however.
So, says Molly DeWolf Swenson, head of global partnerships at Community, “if Mrs. Obama wants to message folks in her audience on Community on their 18th birthday with a voter registration link from When We All Vote, she can do that.” “And we know that youth are 10 times more likely to finish their voter registration if it is texted to them by a Community Leader, according to our multi-year engagement with When We All Vote and a number of their co-chairs,” the statement continued.
As part of the Democrats’ pre-election campaign plan, President Obama was the first significant figure to join the platform in 2020. In the meantime, as part of the White House’s bigger outreach initiatives, Biden appeared on Community earlier this month to invite viewers to contribute their own personal accounts of how gun violence has affected them.
You get a link to add your contact information (name, birthdate, location, phone number, and email) to Community’s database when you text someone on the service. After that, a contact card with the person’s phone number will be given to you. There are standard text messaging fees.
